7 Ways to Build Traffic
Traffic is the lifeblood of your web site. Without it all the hard work you have put into crafting your online message is wasted. It may surprise you to learn that the vast majority of small to medium enterprise businesses have websites which generate very little return because they pay such scant attention to creating an audience of regular readers.
Just imagine, for a moment that your web site has a loyal readership, interested in your business, willing to take part in online activities and leaving their contact details at every opportunity. What would that do to your business today?
The first step in realising that potential is to generate a throughput of traffic. The bottom line on this is purely mathematical; the more people that see your web site the more people will convert to sales.
We would like to give you 7 simple and FREE strategies which can skyrocket your traffic.
- Inbound links. Get as many of these as you can. Search engines (in particular, Google) place great emphasis on links coming in to your web site. The more your web site is regarded as a resource the further up the search engine rankings you will climb.
- Forums. This is a marvellous way of creating customer loyalty and interest. If you can create a community then you can guarantee targeted and regular traffic. For example, if you are an estate agent why not start up a forum giving people the best advice and tips about moving home?
- Use your e-mail! Your company probably sends hundreds of e-mails each week. You have the opportunity, at the bottom of each e-mail, to make a statement about your company (this is called the signature). If you already have one, take a long look at it. Are you giving the reader a compelling reason to click on your web site link?
- Record a Podcast. Someone in your organisation is bound to have the ability to talk at length about your business with passion and clarity. By posting it to the many Podcast directory sites (including, iTunes) your business message can be heard by hundreds, thousands, or even tens of thousands of listeners.
- Search engine optimisation. If you want your web site to march up the Google rankings you must engage a professional search engineer. They will be able to make your web site appealing to the search engines and consequently increase the amount of natural traffic that your web site acquires.
- Write articles. You are an expert on your business. You undoubtedly have skills and knowledge that you could translate into writing. You could then disseminate these articles through the usual PR channels, industry magazines, your website and so forth. How many of your competitors are doing this?
- Start a blog. Following on from point 6, if you've got something to say the online way of saying it is through a blog. This variant of a web site is fast becoming one of the most powerful mechanisms for getting your message out into the online community.
This is just the beginning. If you want to learn more about the subject and the guaranteed techniques for turning your web site into a top resource please join our FREE Perpetual Profits Marketing program.
Call us today on FREEPHONE 0800 980 2580 or let us call you.
